Can you give us a little background about yourself and Elements?
I named my company Elements because it incorporates everything we do – all the elements of great design – art, writing, photography, interactive, etc. I began Elements in 1999 after beginning my career first as a photojournalist for the Boston Globe, then working professionally as a graphic design approximately eight years. When I began Elements, it was at my dining room table and now we occupy a beautiful office in a historic building overlooking the water and the Grand Avenue swing bridge.

What do you look for in a portfolio for students looking to get a job or internship?
Diversity in their work – I want to see a range in types of projects and originality in their solutions. I want to see what makes the student stand out from the rest and what they are passionate about. Great execution with an attention to detail is important. I also like when the student has a short explanation about each piece and why they selected each piece for their portfolio.


What are the most important qualities for design students to have?
Passion for design, creativity, and a real desire to learn.

What other advice do you have for design students?
Be honest – with your work, with your employer, with your clients but most importantly, with yourself. Discover what you love to do – is it music, working with non-profits, handcrafted invitations, silk-screened posters, your love of animals – whatever it is about you that makes you unique and provides inspiration. Follow that – find a way to bring that passion into your work – and you will be successful. It will show through in everything you do and will make you stand out.

Next bit of advice came from my Mother and it has never steered me wrong. You’ve heard it before, I’m sure – but try really living it. Here it is. Are you ready? It’s so simple. “You don’t know if you don’t ask”. I cannot tell you how much further in my career – the doors it has opened, the opportunities I’ve received, the friends I’ve made, the advice I’ve gotten. Try it.
I dare you.

My last word of advice is to put yourself in front of the people you want to notice you. Research where you want to work, find an agency you feel you’d be a good fit for, and then learn everything you can about them. If they don’t have a job opening, ask if you can intern with them. If they don’t need an intern, ask if they would consider an informational interview so you can receive so feedback on your portfolio. At that meeting, keep your eyes and ears open. Notice everything around you. What projects are they working on? Who are their clients? How is there office set-up? How many people work there? Can you see yourself learning and growing in their environment? Ask them a lot of questions and expect some insightful remarks on your work. And finally, never give up. Stay in touch with them. Send a hand written thank you note (remember those?). Let them know when you take on a new position either interning or freelancing or a full time job. You never know when they will be hiring and if you take the time to stay connected, you just might be the next designer they call. Good luck!